IKEA • Home is the Centre of the Universe

Integrated regional campaign 🇯🇵 🇨🇳 🇰🇷
Wunderman Thompson Tokyo • Junior Art Director

As we launch IKEA’s 2023 Spring collection across China, Japan, and Korea, we’re reminded that home is at the heart of everything we cherish—our family and our passions. With its furnishing and storage solutions, IKEA empowers you to maximize your space, revealing that home truly is the center of your universe..

This project was a great Wunderman Thompson network collaboration, a joint effort between WT Tokyo and Shanghai, with support from global (WT London, Dubai and APAC leads)