The Freshest AF1 Sneaker / Nike (Student Work)

Nike allows the customer to purify the air by creating a sneaker painted with Graphene Lime paint – a paint that catches carbon emissions and purifies the surrounding air. The creative idea is about letting the customer be an active participant in purifying the air – just by wearing sneakers. The idea is innovative in the way that it uses Graphene Lime Paint as a way to not only purify the air but also create a buzz because the design only reveals once the carbon has been absorbed.